Tuesday, 8 March 2016

brand: Isabella Oliver - plus 20% off discount code

One of my favourite non-maternity brands is Baukjen. Baukjen was launched in 2009 by the founder of maternity brand Isabella Oliver to provide fans with a ready-to-wear collection that would work all of the time. Baukjen originally launched as Isabella Oliver 365 but three years later rebranded as Baukjen, after Baukjen De Swaan Arons, the creative brains behind both brands.

So it was only natural that when I found out I was pregnant, I would look to the maternity collection by Isabella Oliver to get me dressed.

In their own words, Isabella Oliver creates effortless outfits you can wear again and again. Prints are pared-back, colour palettes are subtle and every piece must pass their "can I wear this 100 times?" test.

They know that your body and tastes constantly change throughout your pregnancy. Whatever your preference, they design shapes that fit you perfectly, in fabrics that grow as you do.

Isabella Oliver source the finest quality fabrics. The ones that are kind to sensitive skin, wash well and flatter you completely – at every stage of pregnancy. While you look after your bump, their clothes look after you.

If you're looking for wardrobe essentials that will see you through your pregnancy, for work, for play, for dressing up and for dressing down, then look no further than Isabella Oliver.

The best thing too, is that the clothes at Isabella Oliver are designed to grow with your bump but also to fit post-pregnancy too. So you're investing in pieces that will last beyond the nine months.

I've picked out my top three favourite pieces from the collection that will help to build the foundations of your maternity wardrobe:

isabella oliver top maternity pieces

  1. The Betty Stripe dress is perfect for a growing bump. Stripes are always in style and this dress could be dressed up for the office - add a blazer and a pair of flat or heeled court shoes - or dressed down for the weekend - just add a pair of your favourite trainers and a denim jacket and you're good to go. This is top of my list right now!
  2. The Harris maternity cardigan is a great but that will certainly see you well beyond your bump. It's a great cover-up for cooler weather - can totally see myself wrapping this around me in the evenings.
  3. The Libby maternity shirt tunic is another piece that will work well for the office. I'd layer this over leather leggings with boots for a day in the office.

Plus, Isabella Oliver has a great offer for all newly expectant mums right now - 20% off your first order AND free UK standard delivery and returns. To get the offer, use the code NEWMAMA before midnight GMT on Sunday 20 March.

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